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Chargebacks
A chargeback is a reversal
of a charge that a merchant has made on a
customer’s card. Chargebacks can occur for a
number of reasons. These different reasons would
include; double-charging, non-receipt of goods
or services, fraud or customer dispute.
Merchants who have too many chargebacks can lose
their merchant account and be placed on the TMF
also known as the match list. Merchants who find
themselves on this list will not be able to
re-open a merchant account or open a new
merchant account. Internet and phone order based
businesses usually have the highest amount of
chargebacks. There are a few different ways to
avoid chargebacks.
-Make sure that your
customers have all of your company’s information
including; a phone number, email address and
website. If you are operating a website make
sure that your business is has a confirmation
page that lists your company’s information and
the name that will appear on your credit card
statement.
-Make sure that your
customers receive an email confirmation after
the order has been approved and after the
product has shipped. This will confirm that
their order was successful and they now will be
able to track it before delivery.
-Triple check all
international orders. Many orders originating
from foreign countries are fraudulent.
-Always ask for 3 digital
cv2 codes for all purchases. This will make sure
that the person ordering actually has the card
in their hand.
-Make sure that all orders
that are shipped have to be directly signed for
before they are delivered. This is crucial in
the process of fighting a chargeback.
-Address verification or
AVS is a great tool to verify customers and
their addresses. Always ship to the recipient’s
confirmed billing address. This will assist you
if a chargeback is issued by the cardholder.
-Answer phone calls and
return emails promptly. This will level of close
contact with the merchant will decrease the
chance of chargebacks. Merchants who do not
perform good customer service find themselves
with a number of chargebacks.
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