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ChargeBacks
This is a short outline of the chargeback
process so you can get an idea of what it is and
what you can do in view to a disputed
transaction.
A chargeback begins when the cardholder contacts
his card issuer and informs them that he is
disputing a charge, which is on his current
month credit card statement. Most issuers
usually request their cardholder to send a
written statement describing in detail, the
conditions of the transaction at issue. Mostly
before a chargeback is initiated, the card
issuer requests a copy of the sales record from
the merchant as well. If there are sufficient
evidences in support of the cardholder’s
request, the card issuer reverse the transaction
of the same amount, through Visa or MasterCard
gateway, back to the credit card merchant
processor (your processing bank), which, if not
able to resolve the matter, may contact the card
member for more additional information. This
means that the card member should directly deal
with their payment processor. Tell them in
detail what happened and provide them with
supporting evidence.
It is important to be aware of that the Credit
Card Associations of Visa and MasterCard play a
vital role of an intermediary and have the last
word on the authenticity of a dispute. When the
Credit Card Network detects an untrue
chargeback, it is automatically returned to the
card issuer that originated it and the merchant
and merchant bank never see it again. Many
merchant banks also have systems in place for
reviewing disputes, which allows them to resolve
issues before a chargeback is initiated.
Together, these systems ensure that the
chargeback that a cardholder receives is
legitimate.
If you provide sufficient evidence to justify a
reversal of the chargeback, your credit card
processing companies will forward the depiction
to the issuer through the Credit Card
Association (Visa or MasterCard). In real
meaning, the transaction will be reinstated and
you will get your money back.
Merchants should make every possible effort to
avoid any chargebacks altogether. Even if the
dispute is resolved in your favor, the mere fact
of a chargeback, which was initiated, is going
too held against you? Visa and MasterCard holds
the credit card payment processing companies
accountable for their merchants' chargebacks. If
a card member generates chargebacks in excess of
1% of its total transaction amount then the card
processor is assessed a fine.
A merchant should always review its monthly
credit card volume as well as cash receipts from
its customers during the past six months. It is
unusual for a business to experience recurring
variations in their monthly receipts, and these
fluctuations are generally acceptable in
calculating the probable for a business cash
advance.
No business is invulnerable against chargebacks;
even manual credit card processing merchants can
have a chargeback every now and then. Yet, most
vulnerable are those businesses that operate in
a card-not-present environment. Direct marketing
and PC based credit card processing merchants
need to make them acquainted with the chargeback
tactic and implement in their sales process a
set of best practices to help diminish the
impending of customer disputes. This way they
will ensure that their processing rates are the
lowest possible and will not have to worry about
the status of their merchant account.
Setup
a
credit card processing
merchant accounts to
accept credit cards today!
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