Debit Cards Are Safer!!

First, they give you a credit.

Then they follow your home and rifle your pockets, so they can't afford to come back very often. Ideally they would like to continue this until their customers can only afford to stay home and pay the minimum for the rest of their lives. Even though this agreement is nice for them, it just doesn't work out too well for the rest of us.
Don't start looking for the exit. I'm not going to suggest that you go cold on the plastic. But the truth is, many of your customers will have their limit reduced or their accounts closed and of course foreclosure and bankruptcy tends to slow down the shopping for non-essentials and let's face it, non-essentials are some of our favorite things to sell.

So what can be done? Well there is one form of the succulent plastic that will not be going away, Thank goodness. More and more people will use debit cards; it's already more popular than cash in Canada and soon will be in the U.S. There are already 300 million debit card holders in the U.S which are expected to rise at a rate of 160 million a year, 30 percent of these customers have no other card.

So, we are all safe and sound? Right! The credit card companies revealed that with debit cards they didn't get to mug your customers latter and that just didn't seem right to them. They got sad and cranky. Then they decided that the retailer should be made to pay for this non-mug gable transaction.

Did you know? While swiping a debit/bank/ATM card through your credit card machine, you are charged a premium rate for an absolutely risk free transaction. That's right, there is no hazard in an ATM transaction, if the money is in the account, it is transferred instantly, no chance of a charge-back or anything else, no risk at all. Even so, the credit card companies indict you an extra fee on every debit card transaction.

Cut off at the pass again, so I guess we just bow over and feel our toes and take our medicine, I mean we wouldn't want to be responsible for making the credit card vendors sad. Would we? Sound like the perfect solution, right? The client doesn't get mugged, doesn't cost him a cent and the credit card company gets to slam us twice, so they won't have to be sad. Only we have to take it in the shorts. Sounds like the perfect plan for everyone...except us. Maybe it's time we get sad and cranky. You think?

Well there is an answer; it's time to get the customer reimburse for the ease of using ATM/bank cards. This can be accomplished with an economical, cashless or scrip ATM machine. Many large national companies are already doing this. The new production of these machines are the same size as your credit card machine, do not need a devoted phone line and make a transaction fee for the merchant on every transaction. Yes, after decades, you can actually make a bigger profit on a card sale than a cash sale.

Setup a credit card processing merchant accounts to accept credit cards today!