Marketing Skills – A Tough Job

I was just breaking my mind as to what to write about this week -- something interesting, or perhaps it is better to act at a snail’s pace. Then, by certain chance, destiny or may be what you would call as a writer’s telepathy, I received a phone call from a credit card company.

A woman told me that they were ready to process my application but needed to ask me a few questions before that.

In the hypothesis this seems much realistic. It is but natural that when somebody requests a credit card, it is only logical that questions would follow. It is just like the snail, which I was going to compliment earlier, while I must give the credit only when the credit is due. But I feel that this theory should not apply to me. I have not requested for any credit card in the last few years, not even to obtain even a cup or a free basketball with my preferred team of baseball embossed on top.

I told the woman that I had not applied for a credit card.

And it was true, naturally, because I am not a politician to lie to somebody on the other side of the phone.

She told me that somebody recommended me.

Now, this was a nice signal. I am normally privileged when people recommend to me for something, even when I am recommended to give offer my seat in a bus to somebody or give up my place in a line. But in this case I was sure that I needed some more additional information.

Who recommended me? I asked.

It was a question so briefly expressed which it could only produce one precise and brief answer.

 ‘Umm’ it said. Well, we thought that you would be a good choice.

I can understand that I may be considered to be a good choice for a university, a work or even a fleece-lined sweater. But what exactly does it mean to be a good choice for the credit card? Does this mean that since I have the desire to buy things, I should immediately make it come true in order to live? I chose this article not because of the lack of other subjects but to educate the credit card companies on such calls and their matter. Do try out the following ways:

1. It is not reasonable enough to tell a person that he is fit for a credit card unless he has tried using it. Unless the person has already tested at a point when the credit card is probably so stretched outside that it does not function any more. However, neither makes this whole plan of telemarketing logical

2. Incase you do not know the name of the person who recommended another person, compose a name of a person who was used as recommendation-giver. In period of the creative faults, employ the name Jason A. by the credit card. This can seem incredibly false, but the false level of sincerity implied in this phone call will never exceed the level of the fakeness.

3. Instead of telling a person that he or she requested a credit card but apparently that did not carry off well, employ a quick line like  'we would like to process a credit card for you dude” This not only deters professionalism of the phone call, but on the contrary, each one likes to be called so. And some among us even like the credit.

The above said conditions will help in bringing about a decrease in marketing techniques. I guess that is why they do not do so. 

 Setup a credit card processing merchant accounts to accept credit cards today!