Some Tips To Market Your Credit Card

Couple of moments ago I was wondering what to write about this week-something exciting, perhaps, or maybe it was time to praise the snails. I thought. Then, shaking my world of thought, the phone rang. I received a call from the credit card company.

“Sir, we are all ready to process your application’, the voice of a women said. “We just need to ask a couple more questions”

Theoretically, that’s logical. If you apply for a credit card you expect a phone call from them along with a bunch of questions. But the theory doesn’t apply to me. As I haven’t applied for a credit card for a long time! Not even to get a free mug or basketball with my favorite team’s picture on it.

“I didn’t apply for a credit card, ma’am” I tried to be honest

It better to be honest, I thought. There’s no point of lying to a totally stranger unless you are a politician.

“Well, you were recommended to us”, she told me.

Now, this is a nice gesture. I am normally get very excited about the credit card when to give up my place in a queue or to give up my seat in the train. But this case seemed fishy to my. So I further asked:

“Who recommended me?”

Straightforward question; I expected a precise name.

“Ummm,” she stumbled, “Well, we thought you would be a good fit for this.”

I understand what a ‘good fit’ means for a college, a job, or even a sweatshirt. But, I wondered, how does a person becomes good fit for a credit card? Is it the fact that I have the desire to buy things and often buy them because I am a human being? I bring up the whole awkward even as a discussion because I think credit card companies should carry their wits a bit more with them.  Following are my suggestions that they should address:

Never tell someone he or she is a good fit unless the person have already tried on the credit card, at which point the card might have been so stretched out that it no longer works.

If you tell someone recommended by him or her, try to make a name for the recommended. Don’t end up say ‘we recommend you!”.  If under sudden rush your marketer can’t come up with a name, train them to say: ‘Jason A. Credit Card”. This seems incredibly fraud, of course, but the level of sincerity will never surpass the false level of sincerity involved in the phone call.

Rather than saying a people who has applied for a card but apparently didn’t realize it, use a line: “We are trying to give you credit dude! Take the advantage!” The benefit of this approach is that it takes away the grumpy professionalism and creates a friendly environment. Plus, everyone likes to be called ‘dude’, and some of us even like credit!

These tips might go against the ‘guru’ marketing strategies available in the market, but then again, I guess that could be the point...:)

 Setup a credit card processing merchant accounts to accept credit cards today!